Maesa has announced the sale of its European and Middle Eastern businesses (Maesa EMEA) to Knowlton Development Corporation, Inc. (kdc/one), a calculated move meant to accelerate expansion. With this transaction, Maesa will be able to concentrate on its core operations and build its portfolio of high-growth brands both domestically and internationally.
Maesa’s Change in Strategy to Expand Global Brand Portfolio
Through product development, brand building, and trend tracking, Maesa EMEA has established a strong foundation for more than 20 years. The business has established enduring connections with significant EMEA retailers. The newly merged company will combine Maesa EMEA’s narrative and product development skills with KDC/One’s packaging and formulation capabilities. This partnership will help deliver high-value products that meet consumers’ evolving needs.
Maesa’s Prioritization of Core Brands
The sale of Maesa EMEA coincides with Maesa’s reaffirmation of its dedication to international expansion. The business is working harder to increase its core portfolio, which consists of high-growth brands including Fine’ry, Being Frenshe, Hairitage by Mindy McKnight, and Kristin Ess. In addition, Maesa oversees a collection of fragrances created for well-known clothing companies and merchants. Maesa, which has its headquarters in New York, intends to keep growing its market share internationally.
The Future Vision of Piyush Jain
Maesa CEO Piyush Jain said he was excited with the calculated action. “Maesa EMEA played a significant role in our expedition. It became into a significant partner for Middle Eastern and European cosmetics and fragrance companies,” Jain stated. He said, “This partnership with kdc/one will further accelerate growth, enhance our focus on innovation, and allow us to redefine the consumer experience in beauty.” Jain also thanked the EMEA team for their years of commitment and diligence.
Maesa will concentrate on growing its current brands and introducing new ones as a result of this deal. Jain emphasized that the action will guarantee the beauty industry’s continuous expansion and prosperity.
Enhancing the Collaboration with KDC/One
Maesa EMEA President Olga Nazarkova also offered her opinions on the collaboration. “KDC/One is as passionate about innovation and customer service as we are. This partnership will improve our development efforts and open up new possibilities,” Nazarkova added. She conveyed her belief that this collaboration will enhance customer service and further solidify the companies Maesa endorses
Concerning Maesa
In the beauty and personal care sector, Maesa is a trailblazing company that is upending the market by creating and expanding important, cutting-edge brands. Through exceptional design, formulation, and marketing, Maesa brings innovative concepts to life with an emphasis on making elite beauty accessible. The business develops and launches brands in the health and beauty sectors in collaboration with retailers. Among the brands that Maesa currently carries are Being Frenshe, Fine’ry, Hairitage by Mindy McKnight, and Kristin Ess.
Maesa’s dedication to innovation is influencing the direction of the beauty sector by producing goods that are quicker to market and satisfy changing customer needs.